Pparlay is a UK creator partnerships agency. We work across football, gaming and creator culture, connecting brands with audiences that pay attention and getting creators paid properly for the audiences they've built.
We started Pparlay because we kept seeing the same thing from both sides. Brands were paying for follower counts and getting nothing back. Creators with genuinely loyal audiences were either being ignored or handed deals that made no sense for them. Both problems come from the same place, which is people making decisions about spaces they don't understand.
All three of us come from the spaces we work in. That's the whole reason this works. We know which football podcast has an audience that will go and buy something, and which streamer's chat is loyal rather than just large, because we're part of those audiences ourselves.
You tell us who you want to reach and what you want out of it. We find the creators who genuinely fit, handle the approach and the negotiation, and stay on it until the content is live and working. You deal with one of us the whole way through.
Talk to us →We bring you brand deals that suit what you make. No exclusivity, no lock in, no signing your name to anything that ties you down. You keep full control of what you say yes to, and we only get paid when you do.
Talk to us →Have a look at the three lanes we work in and the kinds of partnership we put together.