Johann played football at a high level before this and still has strong connections within the game, which is why the football and FPL side of Pparlay runs on relationships that already exist rather than cold outreach. Those connections aren't only domestic. He has contacts internationally as well, so when a brand or a creator wants to reach past the UK, that's something Pparlay can act on rather than turn down. He founded the company and runs the brand side day to day, which means he's usually the one handling the first conversation, the negotiation and the follow through, while keeping all three lanes moving at once.
Alex has strong contacts within football and a real passion for the game, and that combination is what he brings to Pparlay. He leads the football and FPL partnerships, so those conversations start with people he already knows rather than from scratch.
Darius is a former professional esports player, so the gaming side of Pparlay is run by someone who has lived it rather than someone reading about it. He still has contacts throughout the industry, from players and streamers to the people working around them, and he can tell the difference between an audience that turns up and one that just looks big on paper. Everything on the gaming and streaming side goes through him.