Every creator who comes to us is somewhere different when they start. Here is what changed for them once we got to work.
He played semi professionally until a serious injury took that away from him, and he moved into content creation without much belief that it would lead anywhere. A lot of the early work was simply getting him to see that the audience he had was worth something to a brand. We stayed on it with him, and the first deal we brought him was the turning point. He now does content full time.
The views were already there. What he did not have was any idea how to get in front of brands, or what to do with the ones who came to him. We pointed him in the right direction and went out to several brands on his behalf. He went from nothing on the table to picking which offers he wanted.
If you are a creator sitting on an audience with no deals, or a brand trying to reach one, that is the job. Tell us where you are at.