What We Do

Three lanes, not a list of every platform going.

We'd rather know three spaces properly than claim to cover all of them. Everything we work on sits in one of these.

01
Football & FPL
Football podcasts, Fantasy Premier League creators and the culture around the game. One of the most engaged fanbases in the country, and one that shows up every week of the season without being asked. Two of us played at a high level, so this lane runs on relationships that already exist rather than cold outreach.
02
Gaming
Call of Duty streamers on Twitch, YouTube and Kick, plus the creators around the scene. These audiences turn up live, every session, and they take their recommendations from the person on screen rather than an advert. Darius competed in this world, so we know who is worth a brand's money and who just looks big.
03
Creators
Fitness, lifestyle and everything in between. Anyone with a genuinely engaged following, not just a big one. This is the lane where we spend the most time checking the numbers behind the numbers, because follower count tells you almost nothing on its own.
Formats

What a partnership can look like.

A deal is not just a post. We put together whatever fits the creator and the brand, including:

Podcast readsA host read segment in an episode, or a run across a series, with the host saying it in their own words.
Stream sponsorshipsLive integrations, on screen branding and product used properly during a session rather than held up for ten seconds.
Discount codes and affiliatesA trackable code so both sides can see exactly what the partnership brought in.
Social contentShorts, reels and long form built around the product, posted where that creator's audience already watches.
Longer term partnershipsAn ongoing relationship rather than one post, which is where both sides tend to see the real return.
Appearances and eventsGetting the right creators in the room when a brand has something happening in person.

Got something in mind?

Tell us the audience you want or the audience you have, and we will tell you straight whether we can help.

Get in touch